Portfolio Category: Brochure and Catalogue Design

Shining the light for Signify.

How we help light the way for Signify’s trade and retail markets.

 

So many ways to see the light.

Hue personal wireless lighting is changing the way people view lighting for their home, indoors and out. We’ve worked closely with Signify to make multi-coloured splashes wherever eyeballs alight. Material includes product packaging, brochures, banners and large format interactive displays.

Giving people room to play.

“Play With Light”, the sign says. And that’s exactly what people can do with this nifty little room we created on a high foot traffic area at Auckland’s Viaduct Basin. The room features a range of Hue lighting products that passersby can operate using a remote-control device firmly affixed to the window.

 

A beacon for the trade.

We’ve been creating some enlightening material for the trade too, including data sheets, point of sale, tactical promotions and targeted marketing.

 
 

Creating a sense of awe for concrete space.

How we help PeterFell colour their customer’s thinking.

 

A website to wow.

PeterFell produces the oxides that transform run-of-the-mill grey concrete into something far more inspiring. It was our job to create that same level of inspiration on the website. In the case of the homepage, we let the gallery of awe-inspiring photos tell the story, drawing the user in to find out more.

Built so they will come.

We put some solid thinking around what should be said, so the site ranks well on search engines. We keep our thinking fluid, with ongoing recommendations and enhancements that keeps the site performing.

Step by step to a happy space.

A design tool takes users through the five key steps to creating the space they want using coloured concrete. At the end of the process, they will get free coloured concrete samples.

Communication is timely, research is extensive.

"Our experience with Forge Creative has been excellent. Communication is timely, research is extensive, and we love what the team at Forge Creative have created for us."

Emma Stewart

Marketing Manager, PeterFell

Persuading in print.

The look and feel of the site is reflected in a suite of brochures. The sense of space that has been achieved on the website is here accomplished using a square format that also helps to lift the brochures out of the ordinary.

Creating a slice of heaven.

How we launched a new brand that’s all about classic Kiwi.

 

Two words that say all the right things.

HS Trading is a New Zealand-based importer of quality foods. They briefed us in to create an umbrella brand for a range of wholesome products they were bringing into the country. It needed to conjure up a sense of naturally grown goodness amid lush green fields and bright sunny skies (the sort of idealised world we remember as kids).

Oh yes, and there had to be a strong Kiwi feel about it too.

After much bouncing around of ideas we came up with Riverside Farm, supported by a simple graphic element that conjures up all the rustic serenity the name implies.

Creativity cooked to perfection.

We wanted the food to be the star – a deliciously balanced blend of inspiration and aspiration. What better way to achieve this than by asking a top Auckland chef to create a range of dishes using the duck and then art directing a skilled food photographer to capture the end results.

 

Getting food to fly off the shelves.

The first range on the Riverside Farm menu was pre-cooked Duck – a first for New Zealand that has since secured shelf space in Countdown stores nationwide.

An elegantly simple dish overlaid on a rustic wooden background shows how consumers can use pre-cooked duck to create restaurant-style dishes quickly and easily in their own homes. At the same time, the imagery and choice of typeface helps to reinforce the brand’s values of down-home honesty and goodness.

Countdown have taken the full range.

“We are so pleased with the packaging, the product is selling really well and Countdown have taken the full range.”

Amanda Zhou

Director, Riverside Farm

Feeding a passion for cooking.

Kiwis love to cook. The Riverside Farm website is brimming with useful tips for making something wonderful happen in the kitchen (as well as stirring assorted culinary emotions, as all good food sites should). These same tasty words of wisdom are available as recipe cards in-store.

 

Putting a fresh perspective on engineering.

How we helped Mulcahy promote the partnership angle to their clients and prospects.

 

The argument’s black and white.

How do you create more impact with your collateral? Take away the colour.

Okay, we did make judicious use of Mulcahy’s brand blue as well, but you see what we mean.

 

Imagery that strikes the perfect balance

Mulcahy is all about enabling innovation. They achieve this by collaborating closely with their clients, and then putting their in-house technology and skills to work to provide the right solution. The imagery we’ve created demonstrates this productively positive partnership between people and capabilities.

How to show a thought.

An idea is just that. An idea. Mulcahy can make it real, as the use of spot UV on the cover of their profile clearly demonstrates.

Mulcahy Company Portfolio Design

Videos to help move the audience.

We created a series of videos that displayed each and every one of Mulcahy’s capabilities – from intensive close-ups of laser cutters to swooping drone shots of buildings and trucks.

Giving Kiwis insights on a charity’s good work

How we helped the Fred Hollows Foundation share their vision with their existing donor base.

 
 

Adding emotion to Annual Report

The Foundation’s approach to Annual Reports goes beyond the staid formula of facts and figures. We worked with the client to create a donor-centric document that balanced financials with people-focused success stories showing lives changed for the better.

 

Creating a well-balanced argument

The Fred Hollows Foundation has given people back their sight throughout Australia and the Pacific. It’s life-changing work that is possible thanks to the generosity of caring donors. It was our job to write copy that carefully balanced positivity and hope, while still highlighting the need for ongoing support. We achieved this through a big picture/little picture approach, talking about the Foundation’s work on a region-wide basis and zeroing in on the stories of individuals.

Talking direct about legacies

The client wanted to implement a direct marketing campaign to their existing database, inviting them to leave a bequest to the Foundation in their Will. It was our job to write and design a series of personalised mailings that thanked the donors for their past support, and explain how a Bequest to support the Foundation’s ongoing work would be a wonderful legacy to have.

 

Giving house hunters a healthier alternative.

How we helped Waikare Estate sell the good life.

 

The best of both worlds.

Waikare Estate is a housing development nestled in the township of Te Kauwhata, halfway between Auckland and Hamilton.

Handily placed, it offers homeowners the best of both worlds – relaxed (and affordable) rural living that just happens to be close to the major job centres.

The essence in a logo.

Selling the dream started with a logo design that captures the essence of the brand. A gently undulating landscape bathed in sunlight conveys the laid-back lifestyle, while the font hints at simple, less stressful times.

 

The site that dreams are made of.

The promise of a more relaxed environment in which families can grow is reflected in the tone of the website, with its warm palettes, lifestyle images and copy.

The site doesn’t ignore life’s practicalities. It’s built in WordPress, making it easy for the client to update and maintain. That’s a must when properties are listed and sold on a regular basis.

They clearly understood what we wanted to convey.

“The Forge team worked closely with us to create a brand that effectively reflects the lifestyle benefits that Waikare Estate has to offer. They clearly understood what we wanted to convey and expressed this across all of our marketing collateral.”

Ryan Castles

Sales Manager, Waikare Estate

 

Creating tactile support.

We carried the promise of better living across to a brochure and billboard.

Creating tactile support.

We carried the promise of better living across to a brochure and billboard.

Time to sell a dream?